About the Pet Waste Millionaire
EJ McCoy, the Pet Waste Millionaire, is the co-founder and CEO of Scoop Soldiers, Scoop Soldiers Franchising, Chorbie, Chorbie Franchising & White Picket Team Management. At the young age of 8 years old, he was “voluntold” by his mother to mow his neighbor’s yard. Not exactly the dream of a young kid from Allen, Texas. But, it provided something every 8-year old dreams of – cold hard cash, $5. While it’s easy to assume the rest is history, that’s not the whole story. In his teens, he was introduced to the Amway organization. Through years of education and mentorship, EJ’s mission began to form. And it’s not what you may think being the ‘Pet Waste Millionaire’. It’s easy to assume that money is the end all be all. But it’s not. The truth is that EJ is on a mission to disrupt the home services industry through a tactful combination of technology and franchising.
From mowing lawns in Allen, Texas, EJ began his entrepreneurial journey with EJ McCoy Enterprises LLC in 2006. By 2008, he was generating 6 figures in revenue doing business as Emerald Lawn and Landscaping and expanded his service offerings to most of Collin County, Texas. In 2010, he and business partner Joshua Cahill teamed up to establish what today has grown into Scoop Soldiers, a nationwide Pet Waste Removal industry leader. In 2016 Emerald Lawn and Landscaping transitioned to Weed Xtinguishers, which then expanded to most of the Dallas/Fort Worth metroplex, and surpassed $4 Million in annual revenues. By 2018, Scoop Soldiers had now expanded outside of major cities in Texas to Oklahoma, Arizona, Georgia, Colorado, and Florida. In June of 2019, Weed Xtinguishers went through another rebrand to establish what is now known as Chorbie. Chorbie is laying the groundwork to be a disruptor with the intent to have a lasting impact on the home service industry. In August 2019, Scoop Soldiers began their journey as a franchisor, awarding 4 enhanced territories to its first 3 franchisees.
As though the summer of 2019 was not busy enough, EJ co-founded and established White Picket Team Management as a way to consolidate the management of Chorbie, Chorbie Franchising, Scoop Soldiers, Scoop Soldiers Franchising, among other brands owned by the Pet Waste Millionaire. With their talent, systems, and leadership, these organizations have achieved new levels of success year after year. Thanks to the team at White Picket, by the end of 2023, the Scoop Soldiers brand had 96 franchised territories in 16 states across the U.S. In 2024, the Pet Waste Millionaire and Scoop Soldiers launched the Turning Poop Into Gold Takeover Tour, where they are currently traveling the country to bring awareness of the pet waste removal industry to dog owners coast to coast. You can learn more about and follow the team on tour here.
His mission isn’t about being a ‘millionaire’, it’s about providing generational opportunities for the entire home services industry. Simultaneously, the mission is to help other entrepreneurs ‘Find Your Gold’ through the same level of education and mentorship he received at an early age. The Pet Waste Millionaire brand is a direct representation of the American Dream. It shows that anyone, no matter your background or circumstances, can pursue opportunity and find success. Finding fulfillment and inspiration through his faith in Jesus, he is here to make a statement that the American Dream is not just alive, but burning. You can find out more about EJ and his journey by following his YouTube channel and all major social media platforms, @petwastemillionaire. Or you can listen to him on his podcast, Pet Waste Millionaire, with Ben Gonzalez as they meet with entrepreneurs across the country.
Let’s go Find Your Gold!
Scoop Soldiers
Scoop Soldiers is a national pet waste removal brand that is focused on taking the stink out of pet ownership. Their recurring services range from multiple times per week, to weekly, and up to bi-weekly for up to four dogs on the property. Not only do they remove pet waste from their client’s properties, they also deodorize and sanitize spaces their furry friends roam. With franchise opportunities across the United States, this team is focused on bringing awareness to the pet waste removal industry. They want to help homeowners buy their time back. With a simple, yet effective business model and growing opportunities across the country, Scoop Soldiers is a proven industry leader. To make their name known, they are currently embarking on the Turning Poop Into Gold Takeover Tour [insert link to page], where they are traveling the country in a wrapped 43 foot motor home and wrapped Jeep Wrangler, spreading the word of the pet waste removal industry to homeowners. By hosting events and documenting their journey on video, they are primed to truly become the biggest name in the pet waste removal industry across the globe. If you want to learn more about Scoop Soldiers, go to scoopsoldiers.com. To learn about franchising opportunities, head to scoopsoldiersfranchise.com.
Because of their commitment to providing exceptional service to their customers, Scoop Soldiers has been recognized by Inc. 5000 as one of the top new and emerging businesses in the U.S. for several years. They continue to excel in the pet waste removal industry as they pursue the best talent and focus heavily on leadership development. Scoop Soldiers is and will always will be known for taking the stink out of pet ownership.
Additionally, Scoop Soldiers Franchising has consistently been recognized for establishing a proven business model and support system our franchisees can be proud of. Scoop Soldiers Franchising was recently awarded Entrepreneur Magazine’s Top 500 Franchises for veterans. This team is incredibly proud of this accomplishment and continues to strive towards innovating within the pet waste removal industry.
Chorbie
Chorbie is an all-inclusive home service company whose mission is to conveniently add value and comfort to your property. They offer traditional recurring home maintenance services ranging from lawn care to pest control to pool cleaning. In addition, their licensed team members provide a range of technical services ranging from arboricultural tree care and trimming to plumbing. In all, they offer their customers over 30 different services to make home care simple. With thousands of customers in the Dallas/Fort Worth – Frisco metropolitan area, this is just the beginning for this brand. With plans to provide franchising opportunities across the country in dozens of individual home services & skilled trades, the Chorbie mission is ambitious to say the least. Their future impact in the home services industry lies in a unique combination of technology and franchising that is sure to disrupt and revolutionize how homeowners shop for service. Chorbie will not only provide expansive franchisable opportunities across the United States, but a variety of service lines which will translate to a scale of opportunity that any entrepreneur will find attractive. The true impact comes with the introduction of a business management platform and application that will revolutionize the user and client experience in a way that has yet to be accomplished in home services. If you want to learn more about franchising opportunities with Chorbie, go to chorbiefranchising.com.
Chorbie was recently recognized as a top new and emerging business by Inc. 5000. This award is a testament to the innovative approach Chorbie takes towards adding value and comfort to homeowners across the Dallas/Fort-Worth metropolitan area. Not only do they offer a wide variety of services, but the quality of each service and the customer experience is what sets this brand apart from their competitors.
White Picket Team Management
The brand that ties both Chorbie and Scoop Soldiers together, among others, is the team at White Picket Team Management. White Picket Team Management is a business management, accounting and consulting firm based in Mckinney, Texas. They focus on providing home service brands across the country with a full stack team with years of formal education and experience in creating successful businesses. These range from bookkeeping services to marketing and media consultation, human resources and leadership development. This team is also responsible for all franchise development for both Scoop Soldiers and Chorbie, as well as brand development for the Pet Waste Millionaire. Their team also travels the country speaking at both home service conferences and to teams they work with. Their introduction of Open Book Management as a service for those they serve is a piece of the mark they want to leave in building effective leaders and teams. Their mission is to equip home service businesses to thrive and cultivate future leaders through education and mentorship. To learn more about White Picket Team Management, visit whitepicketteam.com.
